Privacy Policy
Last updated: 09 October 2025 — Version 1.0
1. Who We Are (Data Controller)
This website is operated by Ferrucci Group Srl (“we”, “us”, “our”).
Registered office: Via Bruxelles 15, 76011 Bisceglie (BT), Italy
Email: amministrazione@ferruccigroup.it
Ferrucci Group Srl is the Data Controller responsible for the processing of personal data collected through this website and all related services.
We do not have a separate UK Representative; all data protection matters are handled directly by Ferrucci Group Srl in Italy.
2. Scope
This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit our website, place orders, create an account, or interact with our marketing and advertising activities, including Google Ads and Google Merchant Center.
Processing is carried out in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
3. What Data We Collect
We may collect and process the following types of personal data:
- Identity and Contact Data: name, billing and shipping address, email, phone number.
- Account Data: login details, order history, saved addresses, preferences.
-
Order and Payment Data: products purchased, transaction ID, billing details.
(Processed securely via Shopify Payments, PayPal, or Klarna; we do not store full card numbers.) - Delivery Data: shipping preferences, tracking references, and status updates from FedEx and DHL.
- Communications: messages and emails sent to Customer Service.
- Device & Technical Data: IP address, browser type, device identifiers, pages visited, cookies, and consent choices.
- Marketing & Advertising Data: consent preferences, interaction with Google Ads and Google Merchant Center.
We do not intentionally collect special category data (e.g., health data). Please do not provide such information through our site.
4. How We Collect Data
- Directly from you: when you create an account, place an order, or contact us.
- Automatically: via cookies and similar technologies that track your site usage (subject to consent).
- From third parties: e.g. Shopify Payments, PayPal, Klarna (payment verification), FedEx/DHL (delivery updates), Google Ads and Merchant Center (advertising analytics).
5. Purposes and Lawful Bases for Processing
| Purpose | Examples | Lawful Basis (UK GDPR) |
|---|---|---|
| Order fulfilment & delivery | Process orders, arrange shipping with FedEx/DHL | Contractual necessity (Art. 6(1)(b)) |
| Customer support | Handle enquiries, returns, complaints | Contractual necessity / Legitimate interests |
| Payments & fraud prevention | Process secure payments via Shopify Payments, PayPal, Klarna | Contractual necessity / Legitimate interests / Legal obligation |
| Account management | Create and maintain customer accounts | Contractual necessity |
| Analytics | Monitor site performance, detect errors | Consent (for analytics cookies) / Legitimate interests (for essential analytics) |
| Advertising & remarketing | Google Ads, Merchant Center | Consent (under PECR + UK GDPR) |
| Legal compliance | Tax, accounting, consumer law obligations | Legal obligation |
| Security & abuse prevention | Detect and prevent fraudulent activity | Legitimate interests |
You can withdraw consent for non-essential processing (e.g., marketing or analytics) at any time via the “Cookie Settings” link or unsubscribe options in communications.
6. Advertising and Google Services
We use Google Ads and Google Merchant Center for advertising, remarketing and performance tracking.
These services collect limited data (e.g., IP address, device ID, page interactions, conversions) to optimise ad delivery.
We ensure compliance with the UK GDPR and PECR, and Google tags are blocked until consent is given through our cookie banner.
Google may act as an independent controller when processing data for its own advertising purposes.
For more details, see Google’s Privacy Policy: https://policies.google.com/privacy
7. Payments
Payments are processed by trusted third parties:
- Shopify Payments (powered by Stripe)
- PayPal (Europe) S.à r.l. et Cie, S.C.A.
- Klarna Bank AB (publ)
These entities act as independent controllers for the processing of payment data.
We only receive limited metadata (e.g. transaction status, amount, method) to confirm payment and fulfil your order.
8. Shipping and Delivery
To deliver your order, we share relevant information (name, address, phone/email, order number) with FedEx and DHL.
These carriers act as independent controllers for the delivery process and handle your data in accordance with their own privacy policies.
9. Data Sharing
Your data may be shared with:
- Shopify International Ltd. (platform hosting, checkout, fraud protection);
- Payment providers (Shopify Payments, PayPal, Klarna);
- Carriers (FedEx, DHL);
- IT and support vendors (hosting, backups, analytics);
- Public authorities or legal advisors (only where required by law).
We never sell your personal data and do not share it with third parties for marketing without your explicit consent.
10. International Data Transfers
We may transfer your data outside the UK (e.g. to the EEA, USA, or Canada).
Where such transfers occur, we rely on appropriate safeguards, including:
- UK adequacy decisions (for EEA, Canada, etc.);
- International Data Transfer Agreement (IDTA) or the UK Addendum to the EU SCCs;
- The UK-US Data Bridge for certified US entities (e.g., Google LLC).
Copies of relevant safeguards are available upon request at amministrazione@ferruccigroup.it.
11. Data Retention
We retain your personal data only as long as necessary:
- Order & billing data: 6 years (legal/tax obligations)
- Customer service records: 12 months after resolution
- Account data: until account deletion or 12 months after inactivity
- Marketing & consent data: 12 months or until consent withdrawn
- Technical logs & security data: 12 months
- Cookies: according to our Cookie Policy
When no longer needed, data will be deleted or anonymised securely.
12. Your Rights under UK GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict processing
- Object to certain processing (e.g., direct marketing)
- Data portability (where applicable)
- Withdraw consent at any time
To exercise your rights, email amministrazione@ferruccigroup.it.
You can also lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk | Tel. +44 303 123 1113
13. Children
Our services are not directed to persons under 16 years old.
We do not knowingly collect personal data from anyone under 16.
If you believe a minor has provided data, please contact us to request deletion.
14. Data Security
We implement appropriate technical and organisational measures to protect personal data, including encrypted connections (HTTPS), access control, and security monitoring.
While we strive for full protection, no online transmission is completely secure.
15. Automated Decision-Making
We use limited automated systems (e.g., Shopify fraud detection) to prevent fraudulent transactions.
These may affect your ability to complete a purchase. You can request human review or contest such decisions by contacting us.
16. External Links
Our website may contain links to external websites. We are not responsible for their privacy practices.
Please review their privacy policies separately.
17. Updates to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page and, where appropriate, communicated by email.
Continued use of the website after changes implies acceptance of the revised version.
18. Contact
For privacy enquiries or to exercise your rights, contact:
Ferrucci Group Srl
Via Bruxelles 15, 76011 Bisceglie (BT), Italy
Email: amministrazione@ferruccigroup.it
Cookies
We use cookies and similar technologies for essential operations, analytics, and advertising.
Non-essential cookies (including Google tags) are blocked until consent is granted.
You can manage or withdraw your preferences at any time via the “Cookie Settings” link in the footer.
See our Cookie Policy for full details.